Creating Small Business Marketing Calendar

Creating a Marketing Calendar for Your Small Business in 2018

Creating a Marketing Calendar for Your Small Business Successful small businesses, freelancers, authors, brands and entrepreneurs plan out marketing activities months if not a year in advance.  Creating a marketing calendar as a visual and scheduled part of your marketing plan lets appropriately allocate your most valuable resources: time, budget, and manpower. Why is Creating a Marketing Calendar Important? Creating a marketing calendar gives you a clear advantage in effectively marketing your business.  While your competitors are scrambling to play catch up with holiday marketing and special event marketing you are ahead of the game and reaching customers first by deploying unique marketing planned months in advance. For your marketing… Read More

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Read This Week in CONTENT MARKETING – Sep 10, 2017

This Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer? Content. Content. Content. It’s everywhere, all the time, unfiltered and unranked. Much of it half-hearted and half-assed – just thrown at the wall to see what sticks.  Like a pig in the mud, this is where I live… blissfully covered in content whether good or bad. When I run across something that could really educate, push, or entertain YOU, my clients and readers, I want to share that rare unicorn. So here it is… the best in content marketing content for this week.… Read More

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Super Simple Twitter Quick Start Small Business

Super Simple Twitter Quick Starter Guide for Small Business

Twitter is not just for the “kids”. Small businesses are growing their businesses by using Twitter and other social networking platforms.  They are connecting with their customers and nurturing leads.  They are reaching out and increasing the awareness of their products, services and brand. Social media marketing is one of the easiest, and cheapest, ways to market to your target audience of prospective customers. It also allows you to build strong relationships with current customers.  Think of that as Retention Marketing.  That’s why small businesses are doing big business on Twitter.   What is Twitter? (In case you didn’t know) If you don’t know about Twitter here is the short explanation of a big deal:  It’s… Read More

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