Small Business Holiday Marketing HEADER

Last Minute Holiday Marketing Ideas for Small Businesses

It’s Not Too Late to Cash In on the Holidays with Last Minute Holiday Marketing Ideas Christmas is almost here, holiday marketing was planned out in July, and consumers are spending money like there is no tomorrow. Are they spending it at your business? Or… GASP… Did you forget to set up your holiday marketing campaigns? It’s not too late! There are things you can do right now – as in TODAY – to make a tangible impact on your holiday marketing effectiveness. Most are free and the ones that aren’t, you choose how much you are willing to invest. ALSO READ: 5 Big Holiday Marketing Ideas on a Small… Read More

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Creating Small Business Marketing Calendar

Creating a Marketing Calendar for Your Small Business in 2018

Creating a Marketing Calendar for Your Small Business Successful small businesses, freelancers, authors, brands and entrepreneurs plan out marketing activities months if not a year in advance.  Creating a marketing calendar as a visual and scheduled part of your marketing plan lets appropriately allocate your most valuable resources: time, budget, and manpower. Why is Creating a Marketing Calendar Important? Creating a marketing calendar gives you a clear advantage in effectively marketing your business.  While your competitors are scrambling to play catch up with holiday marketing and special event marketing you are ahead of the game and reaching customers first by deploying unique marketing planned months in advance. For your marketing… Read More

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5 Big Holiday Marketing Ideas on a Small Budget (1)

5 Big Holiday Marketing Ideas on a Small Budget

  5 Big Holiday Marketing Ideas on a Small Budget The holidays are approaching – quickly. Take advantage of the festive and giving atmosphere by positioning your business to be top of mind with your customers.  According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.  How are you going to optimize your marketing efforts in November and December? Try out one, or all, of these holiday marketing ideas without busting your marketing budget. Customer Appreciation. Encourage repeat business and spread the holiday spirit by showing how much you appreciate your customers. Faithful customers… Read More

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How to Use Your Marketing Calendar HEADER 2018 Marketing Calendar Template (1)

How to Use Your 2018 Marketing Calendar Template – FREE TEMPLATE DOWNLOAD

Creating a 2018 Marketing Calendar For Your Small Business If you are wondering “When is the right time to develop your marketing calendar?” The answer is NOW. The answer is really A WHILE AGO but now will work too. Without a marketing calendar, you are already at a disadvantage in the marketing game. To be effective you must prioritize, combine many strategies while coordinating staff, outsourced support, and marketing supplies, all with various deadlines and deliverables. Your 2018 Marketing Calendar Template helps you plan, track, and measure the activities that grow your business. How Do You Use a Marketing Calendar? Use the 2018 marketing calendar template to plan future marketing efforts,… Read More

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Videos for Every Buyer Cycle Stage

Best Videos for Each Buyer Cycle Stage

Do you have videos for your website?  Do you know how to plan your videos for each buyer cycle stage? If you have jumped the hurdle of creating the first video for your business, then you know how easy it can be to make the content that today’s internet users crave.  If not, just start with something small.  You don’t need fancy equipment to get this done, you just need fancy equipment to make it fancy.  And by adding video content to your website SEO and digital marketing strategy you could be well on your way to earning enough new customers to add fancy video equipment to your next small… Read More

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