It is time to simplify your marketing by using a marketing calendar template you can customize for your small business. Created in Excel for easy download and even easier creation, this template includes tons of extras including a sample page, a content planning page, a page for each month with holidays and observances for the current and next month, and space for scheduling and planning so you can stay on top of upcoming events, deadlines and deliverables.
Your marketing calendar is a tool that outlines coming events, holidays, marketing campaigns, and highlights the deadlines for tasks. Use it to plan, schedule and find every opportunity to optimize timely marketing efforts. It is a guide for shaping and planning your content, structuring and rolling out your advertising, and executing your marketing strategy in a structured, manageable and well-executed manner.
This calendar is not a replacement to your Marketing Plan! Use it as a supplement to, or planning aid for, your plan to create a visual representation of upcoming tasks and activities laid out in your marketing strategy. It helps you coordinate responsibilities, watch deadlines, and ensures you never miss an important date or event while keeping track of your marketing efforts.
Schedule time on your business calendar every month to brainstorm, coordinate and review your marketing calendar – What’s worked? What hasn’t? Adjust! Stay planned out for at least three months into the future to not miss out on any marketing opportunities or create rushed/missed situations with tight deadlines.
Make note of important dates and events for your industry (conferences, events, National “Your Product” week, etc) that are not noted on this template. The notable dates listed are by no means comprehensive but do contain significant dates that you might consider adding to your 2015 marketing calendar. Consider making your slow month “(What You Sell) Month” to push your best sellers.