Creating Small Business Marketing Calendar

Creating a Marketing Calendar for Your Small Business in 2018

Creating a Marketing Calendar for Your Small Business Successful small businesses, freelancers, authors, brands and entrepreneurs plan out marketing activities months if not a year in advance.  Creating a marketing calendar as a visual and scheduled part of your marketing plan lets appropriately allocate your most valuable resources: time, budget, and manpower. Why is Creating a Marketing Calendar Important? Creating a marketing calendar gives you a clear advantage in effectively marketing your business.  While your competitors are scrambling to play catch up with holiday marketing and special event marketing you are ahead of the game and reaching customers first by deploying unique marketing planned months in advance. For your marketing… Read More

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5 Big Holiday Marketing Ideas on a Small Budget (1)

5 Big Holiday Marketing Ideas on a Small Budget

  5 Big Holiday Marketing Ideas on a Small Budget The holidays are approaching – quickly. Take advantage of the festive and giving atmosphere by positioning your business to be top of mind with your customers.  According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.  How are you going to optimize your marketing efforts in November and December? Try out one, or all, of these holiday marketing ideas without busting your marketing budget. Customer Appreciation. Encourage repeat business and spread the holiday spirit by showing how much you appreciate your customers. Faithful customers… Read More

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Why Small Bussiness Needs Inbound Marketing

Imagine being able to take the money you spend on newspaper and magazine ads, or radio and television commercials, and put it back into your business.  That is a real possibility when you switch your marketing towards more effective and less expensive long-term inbound marketing strategies. Why Small Business Needs Inbound Marketing Your Inbound Marketing Efforts are Working for You 24/7 With traditional advertising and online advertising, you are paying a set amount for a defined period for a guestimation of people who might see your ad.  And when that defined time period is over, or that one-time print ad or mailer has been distributed, that money is gone. The… Read More

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This Week in Content Marketing SAY MORE SERVICES

This Week in Content Marketing – September 24, 2017

This Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer? Content. Content. Content. It’s everywhere, the Good Content, The Bad Content, and the Ugly Content.  This Week in Content Marketing brings you the best of the best content from across the web. When I run across something that could really educate, push, or entertain YOU, my clients and readers, I want to share that rare unicorn. So here it is… the best in content marketing content for this week. If something is missing that can help other professionals (and even dabblers) reach their… Read More

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This Week in Content Marketing SAY MORE SERVICES

Read This Week in CONTENT MARKETING – Sep 17, 2017

This Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer? Content. Content. Content. It’s everywhere, all the time, unfiltered and unranked. Much of it half-hearted and half-assed – just thrown at the wall to see what sticks.  Like a pig in the mud, this is where I live… blissfully covered in content whether good or bad. When I run across something that could really educate, push, or entertain YOU, my clients and readers, I want to share that rare unicorn. So here it is… the best in content marketing content for this week.… Read More

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Read This Week in CONTENT MARKETING – Sep 10, 2017

This Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer? Content. Content. Content. It’s everywhere, all the time, unfiltered and unranked. Much of it half-hearted and half-assed – just thrown at the wall to see what sticks.  Like a pig in the mud, this is where I live… blissfully covered in content whether good or bad. When I run across something that could really educate, push, or entertain YOU, my clients and readers, I want to share that rare unicorn. So here it is… the best in content marketing content for this week.… Read More

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