5 Big Holiday Marketing Ideas on a Small Budget

5 Big Holiday Marketing Ideas on a Small Budget (1)

 

5 Big Holiday Marketing Ideas on a Small Budget (1)5 Big Holiday Marketing Ideas on a Small Budget

The holidays are approaching – quickly. Take advantage of the festive and giving atmosphere by positioning your business to be top of mind with your customers.  According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.  How are you going to optimize your marketing efforts in November and December?

Try out one, or all, of these holiday marketing ideas without busting your marketing budget.

Customer Appreciation.

Encourage repeat business and spread the holiday spirit by showing how much you appreciate your customers. Faithful customers should get special attention during customer appreciation and new customers or prospects should get your top-notch, above and beyond, holiday customer service. Why not do some of these:

  • Send holiday cards and contact your customers offering special appreciation pricing, sneak previews, or special offers.
  • If you have a physical location try a customer appreciation event or day where you can show off what is available for the holidays, give out special coupons, hand out samples, offer free cider, candy or treats, and really lay on the charm.
  • Encourage repeat business by offering a 10 to 20% discount off the next total purchase price if the customer presents a Customer Appreciation Day receipt of purchase at check out by Christmas Eve.

Weekly Specials.

Designate each week between the week of Halloween and the week of New Years as having a special theme with discounts for, and focus on, one product or service. Do inexpensive in-store/storefront signage, website/blog/email promotion, and advertise (per your budget) in a clear calendar style format that showcases your specials. Put your best of the best money-makers, or introduce something new you are excited about, on the ever important Thanksgiving week (to include Black Friday and Small Business Saturday) and the week leading up to Christmas. If you are heavily online – give the special bonus of extending the Thanksgiving week special to Cyber Monday in addition to the special for the week of Cyber Monday.


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Community & Charity.

While non-profits could certainly use your money, they are equally in need of volunteer time and services, as well as free supplies. Without touching your marketing budget you can assist a non-profit or the community in any way your expertise helps or with anything your hands can do.  Not only are you doing a good thing, it is a great opportunity to network with other contributors and possibly have your business mentioned as a sponsor, contributor, donator or volunteer. Focus on a specific event or program and regardless of what the organization can provide for you in return, make sure your customers and community know what you do for the community through your blog, press release, community paper/magazine, or simply placing photos in your place of business.

Promote Thy Neighbor.

The holidays are the perfect time to partner with other businesses. Think of what businesses compliment your business or look to your physical neighbors for cooperative opportunities if you are a brick and mortar shop. Some ideas include:

  • Split a larger local advertising space
  • Swap in-store or online advertising space
  • Give a coupon for the other business with a purchase from your business and vice versa
  • Set up a small display of free samples with your store information.

Gift Certificates.

Gift Certificates are great because they are inexpensive to create, can be managed easily in-house, and don’t require any fancy point of sale programming or extensive training to implement. But probably the best thing about Gift Certificates is that they are so often not redeemed because they are lost or forgotten, but you already have the money. Keep in mind these key points:

  • Create extremely professional looking gift certificates and packaging.  Someone is receiving this as a “gift”, so make it special.
  • Have a system in place for dispersing and redeeming gift certificates.  They should be clearly numbered and tracked at all stages from creation, sale, and redemption.
  • Once you have created your gift certificates, treat them like cash money and properly secure them from theft and mismanagement.  You don’t want to have to honor a gift card that was not properly purchased.
  • You can create gift certificates for a certain dollar amount and treat it as a discount for point of sale purposes. Or you can create a gift certificate for a specific product, service or package but remember you will need to create a point of sale procedure for redemption.
  • Consider including some fine print such as a two-year expiration date, noting that gratuity is not included but appreciated, contact information for inquiries or appointments, etc.

Do you have a great idea for low-budget holiday marketing? Please share in the COMMENTS!

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Read This Week in CONTENT MARKETING – Sep 17, 2017

This Week in Content Marketing SAY MORE SERVICES

This Week in Content Marketing SAY MORE SERVICESThis Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer?

Content. Content. Content. It’s everywhere, all the time, unfiltered and unranked.

Much of it half-hearted and half-assed – just thrown at the wall to see what sticks.  Like a pig in the mud, this is where I live… blissfully covered in content whether good or bad.

When I run across something that could really educate, push, or entertain YOU, my clients and readers, I want to share that rare unicorn. So here it is… the best in content marketing content for this week.

If something is missing that can help other professionals (and even dabblers) reach their goals or if you’re sure something on here isn’t delivering on its promises LET ME KNOW! Real conversations are our favorite type of content here at SAY MORE!


Read This Week in CONTENT MARKETING – Sep 17, 2017

9 Content Marketing Trends to Look Forward to in 2018

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The One Skill That You Need Need To Master in Content Marketing

JEFF BULLAS – There is one skill that all content marketers need to learn. The art of writing. Good writing skills underlines and supports video and even audio. The headline, script, and description are just a few. Crafted words and considered communication are important in changing minds and moving hearts.

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TWEET OF THE WEEK

CMI TWEET - This Week in Content Marketing SAY MORE SERVICES

Measurement Framework: How to Document Content Marketing ROI

NEWS CRED – At NewsCred, we talk about how the goal of content marketing is not to be good a creating content, but to instead be good at business by using content. In this new age of performance content marketing, clearly defining a business outcome is critical to success.

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5 Tips to Create a Data-Driven Content Marketing Strategy

SEARCH ENGINE WATCH – Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention… and market with intent, using content and SEO to raise awareness, engage and convert.

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One Ridiculously Easy Way to Enhance the Power of Your Blog Posts

COPYBLOGGER – The overall aim of your blog is to help your audience with the issues they struggle with while also educating them on what they need to know to do business with you. That’s too much responsibility for just one article, so each blog post you publish can be thought of as a piece of your content marketing strategy puzzle.

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35 Lesson You Can Learn from Great Business Blogging Experts

ENVISION CREATIVE – Blogging tips should be simple, helpful, and effective. In this post, you’ll learn the top 35 tips used by the best bloggers and content marketers in the world to create amazing posts that keep readers coming back for more.

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DEAL OF THE WEEK

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You’ve got a lot to say…

Let us help you communicate the value of your products or services. At SAY MORE! we specialize in creating persuasive and engaging content from blog posts to training scripts and social media posts that compel action from clients, prospects, customers, and employers.  Check out our SERVICES to see how we can help you Say More!

 

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Read This Week in CONTENT MARKETING – Sep 10, 2017

This Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer?

Content. Content. Content. It’s everywhere, all the time, unfiltered and unranked.

Much of it half-hearted and half-assed – just thrown at the wall to see what sticks.  Like a pig in the mud, this is where I live… blissfully covered in content whether good or bad.

When I run across something that could really educate, push, or entertain YOU, my clients and readers, I want to share that rare unicorn. So here it is… the best in content marketing content for this week.

If something is missing that can help other professionals (and even dabblers) reach their goals or if you’re sure something on here isn’t delivering on its promises LET ME KNOW! Real conversations are our favorite type of content here at SAY MORE!

 

The Best in Content Marketing

for the week of September 10th


How to Develop a Content Strategy: A Start-to-Finish Guide

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Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to …


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Videos are everywhere. They’re on your Facebook feed, your Instagram wall, and they also come up in search engine results. As a former TV journalist, I know that video …


For Effective Content Marketing, Dig Around Like a Journalist

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Tips to Become an Authority Through Content Marketing

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Five Ways Your Own Employees Can Boost Your Marketing Content

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Smackdown Content Marketing Secrets From the WWE

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My colleague and I first noticed the pattern a year and a half ago. Every day, almost without fail, an article from WWE, with its sweat-soaked professional wrestlers …

 

You’ve got a lot to say…

Let us help you communicate the value of your products or services. At SAY MORE! we specialize in creating persuasive and engaging content from blog posts to training scripts and social media posts that compel action from clients, prospects, customers, and employers.  Check out our SERVICES to see how we can help you Say More!

Read This Week in CONTENT MARKETING – Sep 3, 2017

This Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer?

Content. Content. Content. It’s everywhere, all the time, unfiltered and unranked.

Much of it half-hearted and half-assed – just thrown at the wall to see what sticks.  Like a pig in the mud, this is where I live… blissfully covered in content whether good or bad.

When I run across something that could really educate, push, or entertain YOU, my clients and readers, I want to share that rare unicorn. So here it is… the best in content marketing content for this week.

If something is missing that can help other professionals (and even dabblers) reach their goals or if you’re sure something on here isn’t delivering on its promises LET ME KNOW! Real conversations are our favorite type of content here at SAY MORE!

 

The Best in Content Marketing for the week of September 3rd

optimize content neil patel

 

The Step-By-Step Guide to Optimize Your Content to Sell via Neil Patel

If you’re writing content, you want it to sell.  After all, that’s the whole purpose of the project, right? Your ultimate goal is to sell more of what you have to offer.

And content is a great way to do this. According to Conductor, consumers are 131 percent more likely to buy from a brand after reading content by that brand.

That’s a massive shift in perspective… READ MORE

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The Complete Guide to Video Content Marketing on Social via Sprout Social

There’s a reason why you can’t escape video. From brands creating eye-popping product promos on Instagram to your embarrassing friend live-streaming their ghost pepper challenge on Facebook, social users are totally surrounded by video content. We’re obsessed with it too. Perhaps that’s why approximately 80% of all web traffic is projected to be video-based by 2021. And so the message for marketers is crystal clear: you can’t sleep on video anymore… READ MORE

 

GOT Ruthless Content Marketing

The Game of Thrones Guide to Ruthless Content Marketing via Business2Community

In the competitive world of content marketing, winter is always here. And that means you don’t have the luxury of sipping wine out of a goblet whilst waiting for your posts to go viral. No, you’re out on the front lines valiantly fighting for your content to be seen. You’re arming yourself with statistics that’ll help you win over readers. And you’ve mapped out a strategy that’ll keep you one step ahead of the competition at all times. You’re basically the Jon Snow of content marketing… READ MORE

 Content Marketing SEO search engine land

Content Marketing & SEO: The Scalable Way to be in the Right Place at the Right Time via Search Engine Land

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together. Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about in the same conversation often enough.  In this article, I will take a quick look at content marketing and SEO… READ MORE

 

7 Steps Grow Blog Copyblogger

7 Steps to Grow a Blog Post via CopyBlogger

Last week I talked about how writers seem like magicians, because we have the power to create something out of nothing. An important point to note about magicians, though: They don’t really do magic. Instead, they study and practice specific behaviors until they can create that illusion of creating something out of nothing. And of course, all creative people do the same. We study and we practice our craft, making consistent improvements and (if we’re lucky) building habits that lead to more consistent output. Today will help with the “consistent output” part… READ MORE

 

You’ve got a lot to say…

Let us help you communicate the value of your products or services. At SAY MORE! we specialize in creating persuasive and engaging content from blog posts to training scripts and social media posts that compel action from clients, prospects, customers, and employers.  Check out our SERVICES to see how we can help you Say More!

Super Simple Twitter Quick Starter Guide for Small Business

Super Simple Twitter Quick Start Small Business

Super Simple TwitterTwitter is not just for the “kids”. Small businesses are growing their businesses by using Twitter and other social networking platforms.  They are connecting with their customers and nurturing leads.  They are reaching out and increasing the awareness of their products, services and brand.

Social media marketing is one of the easiest, and cheapest, ways to market to your target audience of prospective customers. It also allows you to build strong relationships with current customers.  Think of that as Retention Marketing.  That’s why small businesses are doing big business on Twitter.

 

Twitter Small Business Stat

What is Twitter? (In case you didn’t know)

If you don’t know about Twitter here is the short explanation of a big deal: 

It’s a short message multi-media communication platform  that lets you publish small messages called “tweets”.  These tweets can be to 140 characters in length. People who follow your profile are sent those tweets in a constantly updating news feed on their home page.  These tweets can be read, clicked on, or searched for once you’ve published them. The content of these tweets can be text and/or links to web sites, images, video and even podcast. You can follow other Twitter users and their tweets will show up on your page like a news feed. 

You’ll want to get followers to make sure more people read your tweets.  But people can search for information in a variety of ways making it possible for people who do not follow you to see your tweets as well. If they like what you are tweeting, they will follow you to get more good tweets.  With over 300 million active monthly users, you are exposed to a large audience of consumers who could find your business is the solution to one of their problems.

Twitter Small Business Stats2

Set Up Your Twitter Account

  • Your profile is where you tell the story of your business and present your brand. That is why it is important to be as detailed as possible and fill out your Twitter profile completely. You want to be found off of Twitter as well, so it’s very important to remember to fill in your location and website. 
  • Stay consistent with your images, logos, and other marketing material to reinforce your other online platforms.  Websites, ads, other social network profiles should all match in image, tone and message. Everywhere people see your company online, there should be no second guessing if they are in the right place.
  • As part of your branding you will also want to stay consistent with your username and profile images. When choosing your username, try to stick as close as possible to your company name if it is not available. Also avoid odd punctuation that would make it difficult to type on a mobile device.
  • You get two images to support your brand so use them well. There is the Twitter profile photo that shows on your page.  But not that it also shows next to every one of your tweets. This is where you will want to use a head shot of a real person at the company (it adds a human touch) or company logo. Then there is the twitter profile header.  This large large background photo across the top of your page can be easily customized to further support your branding.
  • Your bio is the one or two-line text space in your header where you have to tell people what it is you do. As a business owner or marketing professional you need to be able to tell your story in 160 characters. Think of it as the elevator pitch of your elevator pitches. It’s a very short story. Approach it as either an intriguing teaser or a succinct benefits package description. Encourage people to either look for more information or go to the next thing on their internet path.

Learn How Twitter Works

Each social network has its own way of doing all the same things.  Take a little time to familiarize yourself with the way Twitter does things. With Twitter you have several options for communicating with people.

You can Tweet… this is the message that goes out to all your follower’s feeds and stays on your timeline.

SayMore_Twitter_TweetYou can Direct Message (DM)… a private message you send to another Twitter user and only available if that user follows you. Works like other messaging except you still can only use 160 characters.

You can Reply… use @OtherUsersName at the beginning of your tweet to reply to a message in a tweet that will be seen in both the feed of both your followers and that profiles followers. Example: @CKadala Thanks for giving me the link to local marketing tips.

You can Retweet (RT)… click on retweet button of any tweet you see someone has posted to send it out to your followers.

Twitter Quick TipYou can designate Keywords… by using the hashtag (#) symbol in front of a word with no space between the two in your tweets you can let the Twitter search engines know what your tweet is specifically about so when people search those keywords or topics your tweet will show up in the results. Example Tweet: Get all of your #copywriting needs fulfilled in one place. www.buffer.com/5i2k43. If you sent this tweet today and someone searches copywriting this tweet will show up in the search results. It may be in line with 30,000 other tweets about copywriting, but it will be there.  This is where frequent posting is an advantage for your business.

Become a Follower

There are two things happening with your Twitter profile: You are posting tweets and reading tweets from people you follow.

You will create a useless mess of random statements in your feed if you indiscriminately follow any and everybody on Twitter hoping some will follow you back. If they are not potential customers, partners, or leaders you can learn from there is little point in following them. To get the most out of Twitter make strategic decisions on who you follow.

SayMore_Twitter_Follows

  • If you are using your twitter for business, then follow people in your professional network, suppliers, vendors, partners, related groups and professional organizations.
  • Follow your customers, competitors and neighborhood businesses to stay up to date on what’s going on with them. Twitter has a “Find Friends” feature on the “Discover” page that will go through your email address books from Gmail, Yahoo, Hotmail and so forth to find the profiles of people you know. Also use the “Discover” page to find industry influencers to follow to populate your Twitter feed with useful information on things directly affecting your business such as marketing, sales, and services.
  • Use the RETWEET option to add another person’s tweet to your profile and send it out to be seen by people who follow you.

Become Someone to Follow

Here is the trickiest part of Twitter – figuring out what to tweet and how often. There is no one size fits all formula for the best way to do this but in general you should assume that people are not following you just to see pictures of your cats or get links to your website home page. Try to get a good handle on the fact that your post should be either educational (helpfully informative) or entertaining.

Basically provide valuable information or a good laugh for free.  Then, and only then, lightly sprinkled with tweets that market and promote your business. Something  near the 80/20 rule will keep you from over-promoting yourself. So if you post 21 post a week, then 16-17 of those should be useful tweets – four or five promoting your business, product or service.

 

Twitter Small Business Stat3

 

Business to business enterprises will approach this differently than business to consumer. Some will remain strictly professional while others will benefit from showing the human side of their business. The magic formula changes but the ideas is to give the people what they want so they follow you to get more of it. And do that without turning them off with over-marketing of your business.

A good way to promote yourself on Twitter is to provide useful content on your blog that you can link to on Twitter.  This sends people to your website to get the goods. If it’s really compelling content you can expect that person to click around your website and see what else you have to offer.

If you are stumped on what to write on your blog remember that people are searching the internet all day looking for answers to their questions. Answer the most asked questions in your industry to become the go to website for industry information. And link back to those post in your Twitter account to drive more traffic.

Now What?

There are dozens of tricks and tips for advance Twitter users, but this gives you the information you need to get started. The best way to learn the ropes is by trying and learning a little more everyday. It may seem overwhelming or simply silly at first, but once you get everything from the “why” to the “how” to stick in your head  you will be pleased by how little it takes to get more traffic, more leads and more customers with your Twitter presence.  Also take advantage of all the applications (some free and some paid) that allow you to easily schedule and promote your Twitter account.

Follow me on Twitter @Ckadala for daily insight on managing, marketing and growing your small business.

SayMore_Twitter_ckadala_Chantelle_KadalaCheck out our SERVICES to see how we can help your business.

 

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Best Videos for Each Buyer Cycle Stage

Videos for Every Buyer Cycle Stage

Videos for Every Buyer Cycle StageDo you have videos for your website?  Do you know how to plan your videos for each buyer cycle stage?

If you have jumped the hurdle of creating the first video for your business, then you know how easy it can be to make the content that today’s internet users crave.  If not, just start with something small.  You don’t need fancy equipment to get this done, you just need fancy equipment to make it fancy.  And by adding video content to your website SEO and digital marketing strategy you could be well on your way to earning enough new customers to add fancy video equipment to your next small business tax returns.

Videos for Each Buyer Cycle Stage

Right now, you can use your smart phone to create short two-minute videos at no cost and with ease.  Videos that…

  • Answer your customers’ frequently asked questions
  • Demonstrate how your product or service work
  • Give testimonials about how awesome you are
  • Teach people how to do things or solve problems
  • Tell people what your mission is and why you do what you
  • And so much more

So don’t wait.  This is something you can do.  Even if you are one of those people who thinks they look horrible on camera or hates the sound of their own voice you can still create video content.  One thing the video-challenged can try is writing a short white board script and having someone create a short video for you.

Creating Videos for Each Buyer Cycle Stage

You can do this cheaper than you think.  With no creative of computer skills you can start with low-budget designers just getting their start on sites like Fiverr.com ( starting around $25 for 60 seconds and 120 words with recorded voiceover) and Upwork.com (as low as $10/hr).

If you are at all handy with the computer and have a creative eye you can try your hand at the many whiteboard software options available.  PowToon.com comes to mind first because its free, and I’ve used it before.  Wideo.co came up a winner in my research because you get so much for so little like free templates, the lovely low price of $9 a month, and the ability to hire a designer right from their site. Others include GoAnimate.com ($299/year) and VideoScribe.co ($144/year).  *No affiliate links – just suggestions 🙂

Infographic

Here is a great infographic from the geniuses over at Wideo.co that describes how you can leverage your videos to make a real impact on every stage of the buying cycle.  And if you don’t have any video yet, use it as a cheat sheet to create videos that help you build an effective video marketing plan!

Infographic by Wideo.co

 

FREE 2016 Marketing Calendar Template Preview Small Business
FREE 2016 Marketing Calendar Template Preview

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