How to Use Your 2018 Marketing Calendar Template – FREE TEMPLATE DOWNLOAD

How to Use Your Marketing Calendar HEADER 2018 Marketing Calendar Template (1)

Creating a 2018 Marketing Calendar For Your Small Business

If you are wondering “When is the right time to develop your marketing calendar?”

The answer is NOW.

The answer is really A WHILE AGO but now will work too.

Without a marketing calendar, you are already at a disadvantage in the marketing game. To be effective you must prioritize, combine many strategies while coordinating staff, outsourced support, and marketing supplies, all with various deadlines and deliverables.

Your 2018 Marketing Calendar Template helps you plan, track, and measure the activities that grow your business.2018 Marketing Calendar Template Download Now Banner

How Do You Use a Marketing Calendar?

Use the 2018 marketing calendar template to plan future marketing efforts, but also refer to it daily to keep track of day to day activities and upcoming deadlines. Referencing your marketing calendar you can manage multiple marketing projects, stay on task, and establish a routine inside a working document that is revised and updated throughout the year.

  • Organize your marketing efforts, structure and schedule your marketing activities, highlight important marketing events/activities and deadlines, and focus your efforts and budget on successful strategies as you plan, review and adjust.
  • Save on shared drives (cloud), print, or email as a pdf to keep your entire management and marketing team working on the same plan throughout the year. Also share it with people who support your marketing so content developers, copywriters, window designers, printers, etc. can best design a package that is exactly what you need with your brand, schedule, and plan in mind.
  • Adjust if, when looking at the whole month, all activities are bunched together. Putting your marketing ideas and goals on a calendar gives you a visual representation of marketing activities and deadlines, highlighting periods of little action and periods of frenzied work, helping you balance out your marketing workload through scheduling, delegation, and better planning.
  • Schedule a monthly review and planning session. When you do your monthly review and planning session, dive into the analytics of the previous month or two and make note of results from various campaigns, sales, strategies, and activities. What’s working? What can we do better? What do we need to never do again?

What to put on your Marketing Calendar

Online marketing activities and deadlines for needed content and photos such as blog posts, email campaigns, newsletters. Facebook/Twitter ads or campaigns, Google/Yahoo ads, mobile ads, billboards and street signage, as well as ads and banners on other websites.

Events like trade shows, conferences, industry workshops, charity fundraisers, Chamber of Commerce mixers, professional organization awards and meetings. Any happening where you can network, stay on top of local and industry changes and forecasting, highlight your products or services, and learn from colleagues and competitors.

Marketing campaigns and the deadlines for promotion deliverables (content to the designer, proofs to printer, mailings) to include:2018 Marketing Calendar Template SAMPLE Screenshot

  • TV, radio, print, and outdoor ads
  • Press Releases
  • Direct Mailings
  • Specials and Promotions
  • Sponsorships
  • Presentations

Adding your Blog Post Topics adds “Content Calendar” duties to your Marketing Calendar helping you keep your blog post messages timely and in line with the rest of your marketing and branding efforts.  HubSpot has a great guide on building out your content!  Read it here: HUBSPOT: How to Build an Unbeatable Content Marketing Plan

Put your Marketing Calendar RAP (Review, Assessment, and Planning) monthly meeting on your calendar. I suggest mid-month so you can have some results back from the previous month’s efforts and also give yourself enough time adjust next month’s activities.

Schedule a Brand Day at least twice a year where you assess the “perception” customers have of your image and revisit your logo, slogans, taglines, and colors to see if your website, signage, business cards, packaging and such need fine-tuning.

Website maintenance such as website updates and launches. This should include updating social media profiles and pages such as Twitter, Facebook, YouTube and LinkedIn business profiles as well as your pages on review sites like Yelp, online business directories, and business listings with industry organizations and chambers of commerce if any information has changed.

Your Marketing Calendar is NOT Your Marketing Plan

Your marketing calendar is a visual representation of your marketing plan giving a quick glance compilation of activities, tasks, upcoming events, and deadlines. This helps keep your marketing plan out in front of your with actionable steps, instead of in a file. It also assists in coordinating the efforts of your whole marketing team (which is everyone who works with you who comes in contact with a customer or touches your product).

Use the marketing calendar for planning, coordinating, budgeting and more. Use it to help create your marketing plan if you are a visual thinker, but having a marketing plan is still important.

Get Your Copy of the 2018 Marketing Calendar Template

FREE 2018 Marketing Calendar Template DOWNLOAD H-SHADOW





This Week in Content Marketing – September 24, 2017

This Week in Content Marketing SAY MORE SERVICES

This Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer?

Content. Content. Content. It’s everywhere, the Good Content, The Bad Content, and the Ugly Content.  This Week in Content Marketing brings you the best of the best content from across the web.

When I run across something that could really educate, push, or entertain YOU, my clients and readers, I want to share that rare unicorn. So here it is… the best in content marketing content for this week.

If something is missing that can help other professionals (and even dabblers) reach their goals or if you’re sure something on here isn’t delivering on its promises LET ME KNOW! Real conversations are our favorite type of content here at SAY MORE!

Read This Week in CONTENT MARKETING – Sep 24, 2017

HubSpot Introduces Content Strategy Tool

Via Demand Gen Report

HubSpot Content Strategy ( a feature of HubSpot’s paid marketing software) is a tool designed to help marketers adapt their content creation to the way modern search engines and modern buyers work today. Through creating, optimizing and measuring topic-based content, the tool aims to enable businesses to build sustainable organic traffic that generates more traffic, with less content.



Content Marketing Trends to Watch for 2018

Via Content Marketing Institute

About 12 months ago, I covered some content marketing trends to watch for 2017… Native advertising is still the gateway drug for many content marketing programs, and mobile is, well, it continues to be the flavor of every month as consumer use grows. But some truly interesting events have occurred over the past few months that, I believe, begin to speak to the evolution of the content marketing practice itself.




Moz’s Brand-New SEO Learning Center Has Landed!


The vision behind the SEO and Search Marketing Hub had always been to educate SEOs and search marketers on the skills they needed to be successful in their jobs. While the site section continued to serve that purpose, somewhere along the along the way we started getting diminishing returns. Our mission, then, was clear: Re-invent Moz’s learning resources with a new structure, new website, and new content.



15 Content Marketing Tools You Can’t Live Without

Via Neil Patel

As many as 88% of B2B marketers use content marketing as part of their marketing strategy. Are you part of that 88%? If you are, you’re probably well aware of all the benefits. If you aren’t, it’s just a matter of time. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. But how do you get started if you’ve never done it before?




Here you’ll find great deals, freebies, and new products each week in “This Week in Content Marketing” perfect for the small business working to do BIG THINGS!

Marketing in a Digital World is a University of Illinois Digital Marketing Specialization online-only course that examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.  Enrollment is open on Coursera for this course which starts Oct 18th (three weeks from now).  You can take this course at no cost with a free Coursera account.  Try it! You’ll learn a ton of the basics needed to make sense of all this online marketing madness.

This Week in Content Marketing Free Course Marketing in a Digital World CourseraTAKE THIS FREE COURSE: COURSERA’S Marketing in a Digital World


Combine These 5 Research-Based Ingredients for Higher-Quality Content

Via CopyBlogger

It’s undisputed: well-crafted, high-quality content is how a brand builds an audience, trust, and loyalty today. Great content helps you earn the attention of the people who need your product or service. Existing loyal customers are drawn to quality content, too, in large part because it builds trust and authority, creating top-of-mind awareness for your brand.



The 30 Magic Marketing Words You Should Be Using

Via Vertical Response

Language is a powerful tool — it enables you to connect with audiences and spur them to take action. For email marketers, the importance of using the “right” words cannot be overstated. Which word or phrase will click with your subscribers and nudge them to open emails, click to visit your website or make a purchase?


You’ve got a lot to say…

Let us help you communicate the value of your products or services. At SAY MORE! we specialize in creating persuasive and engaging content from blog posts to training scripts and social media posts that compel action from clients, prospects, customers, and employers.  Check out our SERVICES to see how we can help you Say More! And check back each week for This Week in Content Marketing for more insight, Tweets, and Deals.


The FREE 2018 Marketing Calendar Template in Excel is COMING IN OCTOBER!  Check back to download your copy.