Small Business Holiday Marketing HEADER

Last Minute Holiday Marketing Ideas for Small Businesses

It’s Not Too Late to Cash In on the Holidays with Last Minute Holiday Marketing Ideas Christmas is almost here, holiday marketing was planned out in July, and consumers are spending money like there is no tomorrow. Are they spending it at your business? Or… GASP… Did you forget to set up your holiday marketing campaigns? It’s not too late! There are things you can do right now – as in TODAY – to make a tangible impact on your holiday marketing effectiveness. Most are free and the ones that aren’t, you choose how much you are willing to invest. ALSO READ: 5 Big Holiday Marketing Ideas on a Small… Read More

Continue Reading
Creating Small Business Marketing Calendar

Creating a Marketing Calendar for Your Small Business in 2018

Creating a Marketing Calendar for Your Small Business Successful small businesses, freelancers, authors, brands and entrepreneurs plan out marketing activities months if not a year in advance.  Creating a marketing calendar as a visual and scheduled part of your marketing plan lets appropriately allocate your most valuable resources: time, budget, and manpower. Why is Creating a Marketing Calendar Important? Creating a marketing calendar gives you a clear advantage in effectively marketing your business.  While your competitors are scrambling to play catch up with holiday marketing and special event marketing you are ahead of the game and reaching customers first by deploying unique marketing planned months in advance. For your marketing… Read More

Continue Reading
5 Big Holiday Marketing Ideas on a Small Budget (1)

5 Big Holiday Marketing Ideas on a Small Budget

  5 Big Holiday Marketing Ideas on a Small Budget The holidays are approaching – quickly. Take advantage of the festive and giving atmosphere by positioning your business to be top of mind with your customers.  According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year.  How are you going to optimize your marketing efforts in November and December? Try out one, or all, of these holiday marketing ideas without busting your marketing budget. Customer Appreciation. Encourage repeat business and spread the holiday spirit by showing how much you appreciate your customers. Faithful customers… Read More

Continue Reading
How to Use Your Marketing Calendar HEADER 2018 Marketing Calendar Template (1)

How to Use Your 2018 Marketing Calendar Template – FREE TEMPLATE DOWNLOAD

Creating a 2018 Marketing Calendar For Your Small Business If you are wondering “When is the right time to develop your marketing calendar?” The answer is NOW. The answer is really A WHILE AGO but now will work too. Without a marketing calendar, you are already at a disadvantage in the marketing game. To be effective you must prioritize, combine many strategies while coordinating staff, outsourced support, and marketing supplies, all with various deadlines and deliverables. Your 2018 Marketing Calendar Template helps you plan, track, and measure the activities that grow your business. How Do You Use a Marketing Calendar? Use the 2018 marketing calendar template to plan future marketing efforts,… Read More

Continue Reading

Why Small Bussiness Needs Inbound Marketing

Imagine being able to take the money you spend on newspaper and magazine ads, or radio and television commercials, and put it back into your business.  That is a real possibility when you switch your marketing towards more effective and less expensive long-term inbound marketing strategies. Why Small Business Needs Inbound Marketing Your Inbound Marketing Efforts are Working for You 24/7 With traditional advertising and online advertising, you are paying a set amount for a defined period for a guestimation of people who might see your ad.  And when that defined time period is over, or that one-time print ad or mailer has been distributed, that money is gone. The… Read More

Continue Reading
This Week in Content Marketing SAY MORE SERVICES

Read This Week in CONTENT MARKETING – Sep 17, 2017

This Week in CONTENT MARKETING – What’s new out there in the land of Content Marketing that is going to make you a better writer and marketer? Content. Content. Content. It’s everywhere, all the time, unfiltered and unranked. Much of it half-hearted and half-assed – just thrown at the wall to see what sticks.  Like a pig in the mud, this is where I live… blissfully covered in content whether good or bad. When I run across something that could really educate, push, or entertain YOU, my clients and readers, I want to share that rare unicorn. So here it is… the best in content marketing content for this week.… Read More

Continue Reading