How to Use Your Marketing Calendar HEADER 2018 Marketing Calendar Template (1)

How to Use Your 2018 Marketing Calendar Template – FREE TEMPLATE DOWNLOAD

Creating a 2018 Marketing Calendar For Your Small Business

If you are wondering “When is the right time to develop your marketing calendar?”

The answer is NOW.

The answer is really A WHILE AGO but now will work too.

Without a marketing calendar, you are already at a disadvantage in the marketing game. To be effective you must prioritize, combine many strategies while coordinating staff, outsourced support, and marketing supplies, all with various deadlines and deliverables.

Your 2018 Marketing Calendar Template helps you plan, track, and measure the activities that grow your business.2018 Marketing Calendar Template Download Now Banner

How Do You Use a Marketing Calendar?

Use the 2018 marketing calendar template to plan future marketing efforts, but also refer to it daily to keep track of day to day activities and upcoming deadlines. Referencing your marketing calendar you can manage multiple marketing projects, stay on task, and establish a routine inside a working document that is revised and updated throughout the year.

  • Organize your marketing efforts, structure and schedule your marketing activities, highlight important marketing events/activities and deadlines, and focus your efforts and budget on successful strategies as you plan, review and adjust.
  • Save on shared drives (cloud), print, or email as a pdf to keep your entire management and marketing team working on the same plan throughout the year. Also share it with people who support your marketing so content developers, copywriters, window designers, printers, etc. can best design a package that is exactly what you need with your brand, schedule, and plan in mind.
  • Adjust if, when looking at the whole month, all activities are bunched together. Putting your marketing ideas and goals on a calendar gives you a visual representation of marketing activities and deadlines, highlighting periods of little action and periods of frenzied work, helping you balance out your marketing workload through scheduling, delegation, and better planning.
  • Schedule a monthly review and planning session. When you do your monthly review and planning session, dive into the analytics of the previous month or two and make note of results from various campaigns, sales, strategies, and activities. What’s working? What can we do better? What do we need to never do again?

What to put on your Marketing Calendar

Online marketing activities and deadlines for needed content and photos such as blog posts, email campaigns, newsletters. Facebook/Twitter ads or campaigns, Google/Yahoo ads, mobile ads, billboards and street signage, as well as ads and banners on other websites.

Events like trade shows, conferences, industry workshops, charity fundraisers, Chamber of Commerce mixers, professional organization awards and meetings. Any happening where you can network, stay on top of local and industry changes and forecasting, highlight your products or services, and learn from colleagues and competitors.

Marketing campaigns and the deadlines for promotion deliverables (content to the designer, proofs to printer, mailings) to include:2018 Marketing Calendar Template SAMPLE Screenshot

  • TV, radio, print, and outdoor ads
  • Press Releases
  • Direct Mailings
  • Specials and Promotions
  • Sponsorships
  • Presentations

Adding your Blog Post Topics adds “Content Calendar” duties to your Marketing Calendar helping you keep your blog post messages timely and in line with the rest of your marketing and branding efforts.  HubSpot has a great guide on building out your content!  Read it here: HUBSPOT: How to Build an Unbeatable Content Marketing Plan

Put your Marketing Calendar RAP (Review, Assessment, and Planning) monthly meeting on your calendar. I suggest mid-month so you can have some results back from the previous month’s efforts and also give yourself enough time adjust next month’s activities.

Schedule a Brand Day at least twice a year where you assess the “perception” customers have of your image and revisit your logo, slogans, taglines, and colors to see if your website, signage, business cards, packaging and such need fine-tuning.

Website maintenance such as website updates and launches. This should include updating social media profiles and pages such as Twitter, Facebook, YouTube and LinkedIn business profiles as well as your pages on review sites like Yelp, online business directories, and business listings with industry organizations and chambers of commerce if any information has changed.

Your Marketing Calendar is NOT Your Marketing Plan

Your marketing calendar is a visual representation of your marketing plan giving a quick glance compilation of activities, tasks, upcoming events, and deadlines. This helps keep your marketing plan out in front of your with actionable steps, instead of in a file. It also assists in coordinating the efforts of your whole marketing team (which is everyone who works with you who comes in contact with a customer or touches your product).

Use the marketing calendar for planning, coordinating, budgeting and more. Use it to help create your marketing plan if you are a visual thinker, but having a marketing plan is still important.

Get Your Copy of the 2018 Marketing Calendar Template

FREE 2018 Marketing Calendar Template DOWNLOAD H-SHADOW

 

 

 

 

Take a Deep Dive into Comprehensive Content Marketing Strategy

This week was all about the bigger picture of content marketing strategy. “Great content” is a wonderful start, but you need the strategic context that pulls it all together. Whether you’re a pro or just getting started, the posts and podcasts below will give you a framework to make your project really strong. On Monday,
Read More…

The post Take a Deep Dive into Comprehensive Content Marketing Strategy appeared first on Copyblogger.

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Author: Sonia Simone

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Why Small Bussiness Needs Inbound Marketing

Imagine being able to take the money you spend on newspaper and magazine ads, or radio and television commercials, and put it back into your business.  That is a real possibility when you switch your marketing towards more effective and less expensive long-term inbound marketing strategies.

Why Small Business Needs Inbound Marketing Say More Services

Why Small Business Needs Inbound Marketing

Your Inbound Marketing Efforts are Working for You 24/7

With traditional advertising and online advertising, you are paying a set amount for a defined period for a guestimation of people who might see your ad.  And when that defined time period is over, or that one-time print ad or mailer has been distributed, that money is gone. The advertising you paid for is gone. You can start over and spend more money on a new ad or give up.

But check this out: With Inbound Marketing you have the opportunity to develop online content of value that brings customers to your website.

  • A blog post that answers a question EVERYBODY is looking on search engines for.
  • A free booklet or video that shows people how to do something.
  • A look inside what you do or customer success story that makes people feel good about your business.

These are the type of content pieces that draw customers to your website and give you an opportunity to demonstrate your expertise on a subject where they have a need.

With Inbound Marketing You Spend Less and Earn More

Developing and publishing this type of content on your website (AND optimizing it for search engines) is a long-term investment that works for you around the clock for as long as you have your website and the information is relevant.  And all this marketing cost you is the one-time expense of creating that piece of content.

Looking at the return on investment, HubSpot reports that the close rate on Inbound Marketing is almost 15%, compared to the 1.7% close rate for traditional outbound marketing.  Apply that math to the ROI you’ve seen from your traditional marketing and see if your head doesn’t explode.

Inbound Marketing is a Shorter Path to Sale for Customers

Here is the thing about ads: They are great for building awareness, but they suck for closing a sale.  It’s tough to get a person to see an ad from an unknown business and trust that business enough to click on their website or visit their location, much less make a purchase.

With Inbound Marketing you are GIVING something of VALUE to people.  That gets them to your website where you have other awesome content, demos, reviews, and testimonials that make them trust you and choose your business for their next purchase.

INBOUND MARKETING WORKS!

When you design and deploy content to the exact audience of people actively looking for help around the products and services you provide, you get skip several expensive and ineffective steps in the traditional marketing process.

That is why you should be building and Inbound Marketing Strategy that gets your business in front of people working on their next solution (purchase) right now online.

Want to Talk About Your Inbound Marketing?

You just got the quick summary on a big topic.  If you’d like to discuss how Inbound Marketing can help your business, give us a call at 866-419-3902 or send an email to SayMore@SayMoreServices.com and we can chat.